If humanity is to tackle todays problems of a growing global population, increased urbanization, scarcity of resources, climate change, combined with the recent uncertainties and consequences of pandemics, we not only have to rethink the way we live and work, but especially the way we travel.
As a result, the largest industry of the world with over 10% of GDP, Travel and Tourism, is currently dealing with a lot of challenges. According to the World Tourism Organization (WTO, 2020) the success of tourism destinations, in order to remain competitive in a global market place, will be depend on its “sustainability” and “innovation” achievements.
Previously popular mass-tourism destinations, with little eye for their environmental and social impact, have rapidly lost their level of desirability and attractiveness.
The trend is definitely moving towards tourism destinations that are environmentally and socially responsible, authentic, low density, nature rich, self-sustaining and provide a combination of eco, adventure, culture and wellness experiences.
Bureaucratic processes, unnecessary transaction costs, inefficiencies, lack of transparency, undemocratic centralized decisions and high property investment entrée barriers have a negative impact on the competitiveness and success of most existing tourism destination.
The trend requires the implementations of new concepts and technologies that improve transparency, fast, secure and cheap transactions, decentralization, democracy, combined with a liquid, borderless and easy way to invest in tourism and residential properties.
It is time to ‘transform’ our global tourism industry!
With the development of VERAWA WORLD it is our mission to build a new world-class ecotourism destination on the Caribbean Coast of Panama, that encompasses 12 different themed resorts and the largest variety of eco-adventure and wellness activities of Latin America at one single destination.
VERAWA WORLD aims to revolutionize the global tourism industry and become an icon for innovation and sustainability achievement, by developing the world’s first blockchain empowered ecotourism destination that will enable Panama to become the #1 ecotourism destination of the Americas.
Through blockchain tokenization of all VERAWA WORLD´s land, assets, properties and commodities, combined with the implementation of AWACOIN for all payments and transactions, we aim to provide substantial social and economic benefits for our investors, residents, visitors, employees, local communities and natural environment.
By offering Tokenized Resort Rental Properties (RRP´s) it is our mission to provide property investors a wide range of innovative, flexible, liquid, secure and lucrative investment products in an attractive highly innovative and sustainable tourism destination that:
The VERAWA WORLD land portfolio consists of six beachfront properties with over 1,100 hectares of soft rolling hills with lush virgin rainforest and more than five kilometers of pristine beachfront. Each property was selected for its pristine nature, proximity to navigable rivers, as well as the quality of beachfront and views. The properties are strategically positioned between the new main road and the adjacent beach areas.
|1.||Playa Atlantis||57 hectares||2,150 meters|
|2.||Playa Candelaria||35 hectares||850 meters|
|3.||Playa Laguna||42 hectares||950 meters|
|4.||Playa Blanca||40 hectares||450 meters|
|5.||Playa Coco||40 hectares||950 meters|
|6.||Wildlife Reserve||900 hectares||0 meters|
|Total||1,114 hectares||5,350 meters|
The VERAWA WORLD destination master plan encompasses the development of 12 Individual Themed Adventure Wellness Resorts with a total of 3,455 accommodations, utilities, infrastructure, 50+ ecotourism attractions and amenities, located along 10 kilometers of the most stunning part of the Caribbean Coast of Panama, at the heart of the Mesoamerican Biological Corridor.
The master plan also includes a national airport, three river marinas, multiple residential areas, shopping areas, spa & wellness centers, MICE event centers, a 12 km electric aerial tram, eco adventure parks with 40+ outdoor activities, a 900-hectare Private Wildlife Reserve with research & visitors center and much more.
|VERAWA WORLD RESORTS||# RRP´s|
|Semilla Rainforest Beach Resort||243|
|Atlantis Aquaventure Beach Resort||307|
|Pure Beach Resort||181|
|Luxe Lifestyle Resort||405|
|Guaymi Indian Village||286|
|Avatar Canopy Camping Village||340|
|Karma Tree House Resort||254|
|Spice Beach Glamping||240|
|Monkey Luxury Wildlife Resort||289|
|Cliff’s Adventure Resort||200|
|Coco Beach Spa Resort||400|
|Awa Jungle River Resort||310|
|VERAWA WORLD AMENITIES|
|Verawa Private Wildlife Reserve|
|Wildlife Sanctuary & Research Center|
|Airport & Parking|
|Eco Attraction Parks|
The master plan of VERAWA WORLD is designed on the basis of the highest ecological standards, with a small footprint, aiming maximum conservation of the surrounding pristine rainforest. Only 15% of the land will be used for sustainable developments. The remaining 85% of the land will be protected as a Private Wildlife Reserve.
The VERAWA WORLD eco destination master plan consists of six beachfront properties with over 1,100 hectares of soft rolling hills with lush virgin rainforest and more than five kilometers of pristine beachfront. Each property was selected for its pristine nature, proximity to navigable rivers, as well as the quality of beachfront and views.
The business model of VERAWA WORLD comprises essentially three different sources of revenues:
The first stream of revenue comprises the sales of 3,455 Tokenized Resort Rental Properties, distributed over 12 different themed Resorts. Resort Rental Properties will be sold to Property Investors that can either use their property as primary residence, second home, holiday destination, weekend getaway or rent the property out to visitors while it is not occupied.
The Resort Rental Properties are specially designed to maximize quality of living and optimize rental possibilities. Accordingly, most Rental Properties are small one- or two-bedroom apartments, between 60 and 80 m2, at a price levels between $120k and $160k. These accommodations are affordable and easy to rent out to visitors at a price level between $100 to $150 per night. Our high-end clients are offered larger and more exclusive homes and apartments at price levels between $200k and $400k.
Our Resort Rental Properties are tokenized in our open blockchain, which provides Property Investors fast, easy, cheap and secure real estate investment transactions. Blockchain tokenization also allows for different secure and liquid investment vehicles, like “sole ownership”, “fractional ownership” and “long term lease”.
For the sales of the Resort Rental Properties we are targeting three key generational demographics; Gen X´s Millennials, and Baby Boomers, mostly from the United States, Europe, China and Panama. We are targeting people that have an affinity for eco, adventure, culture and wellness tourism experiences.
The total amount of revenues from the sales of the 3,455 investment units is projected at $566,802,600 over a period of 10 to 12 years.
The second stream of revenues comprises the “Management Fee” from the Rental Pool of the Resorts´ Rental Properties. It is projected that most of the properties will be occupied by their owners between 30 to 90 days per year, as a weekend getaway, holiday destination or second home. For the remaining period of time we offer problem-free rental possibilities through a well-organized blockchain based Rental Pool.
The VERAWA WORLD Rental Pool Manager charges a 30% of Management Fee over the gross rental price for booking & reservation services, payment services, cleaning, maintenance and any other service required by the visitors.
Thanks to our innovative property rental concept, we are able to achieve high rental occupancy rates at competitive price levels. This is beneficial to both our Rental Property Investors and the VERAWA WORLD Rental Pool Manager. It is projected that at a 50% occupancy level and a 30% rental pool management fee, our Rental Property Investors will receive 12% to 15% yearly returns.
The total amount of revenues from the Rental Pool Management Fee of the 3,455 units is projected at $48,696,369 per year once the project is fully operational. These numbers are based on a 30% rental management fee, a 38% occupancy rate and a Home Owner Service Fee per Unit per Month of $180.00
The third stream of revenues encompasses the exploitation and operation of the amenities, utilities and activities of VERAWA WORLD, which will be either licensed to third parties or operated by VERAWA WORLD. Revenues will be generated from the following amenities, utilities and activities:
The total amount of revenues from the VERAWA WORLD´s amenities, utilities and activities is projected at $116,223,419 per year once the project is fully operational.
The second component of the VERAWA WORLDS business model encompasses the operation of the Resort Hotels. Each of the 12 Adventure Wellness Resorts will have a central Resort Hotel that manages both the Hotel Accommodations and the Rental Pool of the Residential accommodations.
The unique selling proposition of VERAWA WORLD as an international ecotourism destination is based on the value-for-money of its unique offering. The operations, attractions, accommodations and pricing strategy, have been modeled after some of the most successful adventure wellness Resorts in the world; thus, creating a unique model that will give VERAWA WORLD a core competence over other market competitors in Latin America.
The eco, adventure, wellness and MICE travel markets are the fastest growing segments of the international tourism market and show a more positive outlook for the future than any other tourism market segment.
The visitors target market for VERAWA WORLD consists of international travelers from North America, Europe and Asia, as well as Panamanian citizens and foreign residents. These responsible travelers are conscious about the environment and desire unique vacation experiences combining adventure, relaxation, cultural and nature- related activities. The value of VERAWA WORLD’S target markets has been estimated at around US$ 15.4 billion, according to the WTO, 2019.
Marketing of VERAWA WORLD within the international travel and tourism industry is recognized as one of the most important aspects to its success. This effort will be facilitated through the coordinated efforts of two teams:
The Internal Marketing & Sales Team will develop local, regional and national marketing campaigns and work closely with the many sales channels to increase international sales and brand loyalty. The internal marketing team will also work closely with many different channels to manage their clients and focus their marketing to best book experience. These channels may include Tour Operators, Inbound (Receptive) Travel Agencies and Direct Reservations.
Our Digital Marketing Team will promote VERAWA WORLD and interact with prospects through multiple online channels. It is our core objective is to find channels which result in maximum two-way communication and a better overall ROI for the project. Multiple online marketing channels will be tested on its effectiveness before implemented in our digital marketing strategy:
Our Digital Marketing Team will be committed to promote and manage several destination websites and landing pages, that will be developed to provide meaningful content about the region, local developments, accommodations, restaurants and local tourism activities. Through these websites and landing pages we will be able to redirect potential guests to the verawa.world website: